Master the art of persuasive web content creation through hands-on practice with real client projects. Our comprehensive 16-week program combines strategic thinking with practical writing skills to develop your expertise in conversion-focused copywriting.
This isn't another generic writing course. We focus on the psychology behind effective web copy and the strategic framework that drives conversions. You'll work with actual business challenges from our client portfolio.
Our approach emphasizes understanding user intent, crafting compelling narratives, and measuring real impact. Each module builds on practical exercises that mirror the work you'll encounter as a professional copywriter.
Four comprehensive phases designed to transform your writing from good to exceptional
Build your understanding of persuasive writing principles and consumer psychology. We start with the fundamentals of web copy structure and dive deep into audience research methodologies.
Apply your knowledge through structured writing exercises. You'll tackle homepage copy, product descriptions, and email sequences while receiving detailed feedback on each piece.
Master complex copywriting challenges including technical products, service-based businesses, and e-commerce optimization. Learn advanced persuasion techniques and conversion psychology.
Complete your professional portfolio with polished examples of your best work. Present to industry professionals and receive guidance on building your copywriting career or consultancy practice.
After 12 years crafting copy for tech startups and established brands, I know what separates good writing from copy that actually converts. My approach focuses on measurable results and real-world application.
We believe copywriting mastery comes through doing, not just studying theory. Every lesson includes immediate application with real briefs from actual businesses. You'll write, receive feedback, revise, and write again.
This means sometimes struggling with difficult projects, but that's where growth happens. We provide support throughout the challenging moments because that's when you develop professional-level problem-solving skills.
Weekly one-on-one sessions to review your work and address specific challenges you're facing in your writing development.
Regular group critiques and brainstorming sessions where you'll learn from different perspectives and approaches.
Guest speakers from marketing agencies and successful businesses share real insights about current market needs.
Track your improvement through concrete metrics and portfolio development rather than abstract assessments.